How to Make a Desiccant Container

How to Make a Desiccant Container A desiccator or desiccant container is a chamber that removes water from chemicals or items. It is extremely easy to make a desiccator yourself using materials you probably have on hand. Have you ever wondered why so many products come with little packets that say Do Not Eat? The packets contain  silica gel beads, which absorb water vapor and keep the product dry. Including packets in packaging is an easy way of preventing mold and mildew from taking their toll. Other items would absorb water unevenly (e.g., parts of a wooden musical instrument), causing them to warp. You can use the silica packets or another desiccant to keep special items dry or to keep water from hydrating chemicals. All you need is a hygroscopic (water-absorbing) chemical and a way to seal your container. Key Takeaways: How to Make a Desiccator A desiccator is a container used to maintain a low-humidity environment.Dessicators are simple to make. Basically, a dry desiccant chemical is sealed within a closed container. Objects stored within the container will not become damaged from moisture or humidity. To some extent, a desiccator can absorb water already stored within an object.Many desiccants are available, but they vary widely in terms of safety and cost. The safest chemicals to use include silica gel beads, calcium chloride, and activated charcoal.Desiccant chemicals can be recharged by heating in order to drive off the water. Common Desiccant Chemicals Silica gel is the most widely available desiccant, but other compounds work, too. These include: Silica gel (the beads in those little packets)Sodium hydroxide (sometimes sold as a solid drain cleaner)Calcium chloride (sold as a solid laundry bleach or a road salt)Activated charcoalCalcium sulfate (gypsum or plaster of Paris)ZeoliteRice However, some of these chemicals are more effective and safer than others. Rice, for example, is extremely safe. It is often added to salt shakers as a desiccant to prevent water absorption, allowing the seasoning to flow through the shaker. Yet, rice has a limited ability to absorb water. Sodium hydroxide and calcium chloride are extremely effective, but sodium hydroxide is a caustic compound capable of producing chemical burns. Both sodium hydroxide and calcium chloride eventually dissolve in the water they absorb, potentially contaminating objects stored within a desiccator. Sodium hydroxide and calcium sulfate evolve considerable heat as they absorb water. If a lot of water is absorbed within a short amount of time, the temperature within the desiccator may spike dramatically. In summary, for a basic home or lab desiccator, silica gel and activated charcoal may be the two best choices. Both are inexpensive and non-toxic and dont degrade upon use. Make a Desiccator This is extremely simple. Just place a small amount of one of the desiccant chemicals into a shallow dish. Enclose an open container of the item or chemical you wish to dehydrate with the container of desiccant. A large plastic bag works well for this purpose, but you could use a jar or any airtight container. The desiccant will need to be replaced after it has absorbed all of the water that it can hold. Some chemicals will liquefy when this occurs so that you will know they need to be replaced (e.g., sodium hydroxide). Otherwise, youll just need to switch out the desiccant when it starts to lose its effectiveness. How to Recharge a Desiccator Over time, desiccants become saturated with water from humid air and lose their effectiveness. They can be recharged by heating in a warm oven to drive off the water. The dry desiccant should be stored in a sealed container until use. Its best to expel all of the air out of the container, since it contains some water. Plastic bags are ideal containers because its easy to squeeze out the excess air. Sources Chai, Christina Li Lin; Armarego, W. L. F. (2003). Purification of Laboratory Chemicals. Oxford: Butterworth-Heinemann. ISBN 978-0-7506-7571-0.Flà ¶rke, Otto W., et al. (2008) Silica in Ullmanns Encyclopedia of Industrial Chemistry. Weinheim: Wiley-VCH. doi:10.1002/14356007.a23_583.pub3Lavan, Z.; Monnier, Jean-Baptiste; Worek, W. M. (1982). Second Law Analysis of Desiccant Cooling Systems. Journal of Solar Energy Engineering. 104 (3): 229–236. doi:10.1115/1.3266307Williams, D. B. G.; Lawton, M. (2010). Drying of Organic Solvents: Quantitative Evaluation of the Efficiency of Several Desiccants. The Journal of Organic Chemistry 2010, vol. 75, 8351. doi: 10.1021/jo101589h

Tips for Attaining Editorial Consistency

Tips for Attaining Editorial Consistency Tips for Attaining Editorial Consistency Tips for Attaining Editorial Consistency By Mark Nichol How much time and effort should a writer put into consistency? And how much energy should an editor devote to it? The answer, as with many editorial issues, is not that simple, but it is easy to elucidate. A book or a book-length publication, such as an extensive report, must for the sake of a reader’s respect for the authority of the argument and/or the regard of the care taken by the writer, strive for flawless consistency in all regards. But note that â€Å"flawless consistency† does not necessary mean â€Å"precisely the same every time.† If not, what does it mean? When an entity, whether a person or a company or organization, is mentioned repeatedly in one document, of course the name should be spelled correctly each time. But there are acceptable variations to the treatment of the name. When a biography of Sir Arthur Conan Doyle, for example, names him for the first time, the reader should see those four components of his name. But his last name alone is sufficient thereafter with exceptions. An emphatic reference to his strength of character may require a stylistic flourish: â€Å"But Sir Arthur Conan Doyle wasn’t about to let her get away with that.† A quotation in the book may refer to him before he was knighted, or the person quoted may simply have omitted the honorific. Complicating matters, it appears that later in life, the creator of Sherlock Holmes preferred to use â€Å"Conan Doyle,† though without a hyphen, as his surname, so the writer must decide whether to use the single surname or the double version and must do so consistently. By the same token, a company or organization name is often spelled out only the first time it is used, and is then referred to by a short form (for example, Dow, rather than Dow Chemical Company) or an acronym or initialism (NASA, rather than the National Aeronautic and Space Administration, for instance). As with a personal name, there’s no reason to revert to the full name outside a quotation or some other anomalous usage. And what if a book is a collection of essays by various writers? The editor of the anthology is responsible for establishing a style that remains consistent throughout unless, of course, one or more contributions are previously published in a differing form of the language, such as an essay by a British English writer among American English authors. The editor may edit the essay to conform to American English style, but it’s easier to leave it as is and acknowledge the discrepancy in the introduction or in a note. As for treatment of names, an anthology’s editor might choose to resume full forms at the beginning of each chapter to reacquaint the reader, then resort to short forms or abbreviations after each chapter’s first reference. In the case of words with more than one correct spelling, such as adviser/advisor, the copy editor simply notes the preferred spelling on a style sheet while working on a manuscript and performs a word search for any instances of the nonpreferred spelling and corrects them. Alternatively, the copy editor can simply note that the manuscript, as edited, conforms to the primary spelling in the dictionary. (Many publications use this policy as a simplifying default setting to prevent ambiguity about which spelling to employ.) Periodicals, as well as book publishers and many other companies and organizations that publish, generally have a style guide, which prescribes treatment of pertinent names and terminology; for example, an industry-focused magazine about architecture may routinely refer to the American Institute of Architects by its initials alone because the publication’s readers do not require a complete identification, and a journal about US history will dictate that all references to indigenous bovines specify bison, rather than the inaccurate popular variant buffalo. A carefully compiled style guide will document these policies, and a diligent copy editor will consistently honor them. (Writers are often unaware of the rules governing editorial inconsistency, or are not careful about applying them, and in the worst cases do not think doing so is their responsibility, or even necessary.) Web sites with user-generated content, as opposed to those that, like print publications, have an editorial staff, cannot expect all contributors to conform to style and will thus be flexible about consistency, though any text generated by the site staff should adhere to the prescribed style. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Yours faithfully or Yours sincerely?15 Types of Documents25 Idioms About Bread and Dessert

The Big Bowl Part2 Essay Example | Topics and Well Written Essays - 750 words

The Big Bowl Part2 - Essay Example The skipper is then notified of a successful registration. The system administrator is charged with the responsibility of updating scores during matches. The system Administrator fills in the match details and the system displays the teams playing the particular match. He or she fills in the new results using the score update sheet and this is update into the system. The system then automatically displays the highest score after the new update (Ambler 79). The classes are Match, Team, Player, Scores and Venue. Match class has the matchID attribute which is used to uniquely refer to a given match. The class also sets the time match takes place and can be able to get scores of a given match from Scores class. Player class has attributes that give more information about a player, that is, name (name of the player), age (his age), fieldPosition (the position he plays in the field) and his identification number (PlayerID). Match table contains column names matchID (unique number identifying each match), matchTime (time when the match takes place), placeName (venue of the match), and scores. matchID links to matchID in team to identify the matches the team took part in and in scores to identify the scores of that match. PlaceName links to placeName in venue and is used to identify the place the match took place. This will define the general approach for the implementation of the system. The point and intent will be to identify the assumed facts and establish a way to fuse the system to the domain area. Most importantly identifying the activities that will be handled in implementation will address the system development stage of completion. Infrastructure communication, this will look at the roles of people in the organization to provide the network, information and communication infrastructure. The chief intent here is to support the application on the internal company network. Second,

Interview Summary with Xiaochu of BenMo PR Essay

Interview Summary with Xiaochu of BenMo PR - Essay Example She denied the college life keeping her eye on the future needs which demanded her to â€Å"get her life started and going as soon as possible†. Her finance needs led her to the modeling area and bartending but soon her creativity persuaded her on starting her own blogs on the internet and she captured the attention of huge followings quickly. Xiaoxhu maintained her double identity i.e. her real-life identity and her virtual identity in all this time period. However, she was quite successful in maintaining her reputation under both identities. In the virtual world, she was named as the best blogger in four of the prevailing web networks, Sina, Sohu, Xici, and Tianya. She was voted as the Beauty Blogger in both Tianya and Sohu and was elected to be the â€Å"basketball babe† for the 2008 Beijing Olympics website. On the other hand, her real life activities involved her service as an editor for a local Shanghai magazine and she was also on the organizing committee for the 57th World Beauty Pagent. This illuminates her ambition of not accepting the life and circumstances as they are but to develop her career and achieve her ultimate aim of being a successful person. The goal of such hardworking and ambitious people is sometimes to achieve comforts of life, wealth or some other kind of financial benefit. However, Xiaoxhu â€Å"never saw money as the main goal.† She further illuminates this idea by asserting that â€Å"even at the beginning money was just something to put food in my mouth and a roof over my head.† This clearly shows that her aims were not limited to grabbing money and leaving this world without being seen or noticed by others. Her aim was to capture the general public and make her name known to them in good words. Her success was accompanied by the achievement of her goals in her own distinct way of attracting public, specifically general public. In support of her

Bill Gates Speech Essay Example for Free

Bill Gates Speech Essay William B. Gates, also known as Bill Gates was welcomed on October 28th, 1955 by his father William Gates II and his mother Mary Gates. Gates attended a public school and also the private Lakeside School. There, he discovered his interest in software and began programming computers at age 13. Today I would like to inform you about William B. Gates the founder of Microsoft, his life before Microsoft, his career, and his accomplishments. As a child, Bill Gates was very competitive, curious and a deep thinker, that is when his parents decided to enroll him in the private preparation school lakeside, where he soon excelled. Bill Gates was surrounded by historical events at a young age, like when Apolo eleven took men to the moon, this event inspired him because a huge computer was involved. When Bill Gates was in high school he would spend hours upon hours in the computer room. He graduated in 1973 from Lakeside and was accepted by the prestigious university of Harvard, where he had no definite career plan. He loved to stay up all day and night, he spent more time in the computer lab then he did in the classroom, that was his true craze. Soon he met Steve Balmer, who lived down the hall from him at Harvard. Balmer is now Microsoft’s chief executive officer. While at Harvard Gates developed a programing language called BASIC, for the first microcomputer. In his junior year gates left Harvard to devote his energies to Microsoft, a company he begun in 1975 with his childhood friend Paul Alan. His belief was the computer would be a valuable tool on every office desk and in every home. So they began developing software for personal computers. Gates foresight and vision was the success of Microsoft and the software industry. Under gates leadership Microsoft’s mission has been to improve software technology and to make it easier, cost effective and more enjoyable for people to use computers. In 1999 gates wrote business @ the speed of thought, the book was published in 25 languages and available in more than 60 countries. Was on the bestseller list of new york times, USA today, the wall street journal and amazon. com. Gates has donated the proceeds of the book to a nonprofit organization that support the use of technology and education and skills development. William Bill Gates is chairman of Microsoft Corporation the world wide leader in software, services and solutions that help people and buisnesses realizes their full potential. In 2008 Bill Gates transitioned out of a day to day role in the company to spend more time on his global health and education work at the Bill and Malinda Gates foundation. Gates Continues to serve as Microsoft s chairman and advisor on key development projects. In conclusion William B. Gates is considered a role model to many people, in many different ways. He has many accomplishments that have made him into the successful businessman he is today. Bill gates changed the way the world operates and functions, he made life easier for humans to live in. In 4 seconds he earns $250, in 24 hours he earns 20 million, and in a year he earns 7. 8 billion dollars. All this due to his co-founding the multi-billion dollar company that is Microsoft today. And as bill gates once said â€Å" be nice to nerds, because youll probably be working for one. †

Gulf War :: essays research papers

The Gulf War   Ã‚  Ã‚  Ã‚  Ã‚  In the early morning of August the second 1990, Saddam Hussein and a fleet of tanks as well as 100,000 thousand troops invaded neighboring Kuwait with out provocation or warning. Iraq also had surface-to-surface missiles to take complete control of Kuwait; this all took place just hours after Saddam Hussein had assured neighboring countries that there would under no circumstances be an invasion. George Bush entered the Gulf War for the sole reason of recovering the oil and Kuwaiti Boolean that Saddam Hussein had stolen. President George Bush’s goal in entering the war was to recover the stolen oil from the Iraqi’s, and ensure that it continues to be sold at a reasonable amount by the Kuwaiti’s, rather than have the prices raised or even the threat of being cut off by Saddam Hussein; there was also an extreme threat that the Iraqi’s possessed nuclear weapons which would endanger all bordering countries. The President said that anything less than the full cooperation of the Iraqi troops and tanks would result in immediate action by the U.S troops in his address to the people. Bush also demanded that full restoration of the Kuwaiti government must also take place rather than the puppet regime that was established by Saddam Hussein after his take over. This was one of the many incidents that lead President George Bush to take action against the Iraqi’s due to their involvement in the Persian Gulf crisis.   Ã‚  Ã‚  Ã‚  Ã‚  The United Nations placed sanctions upon Iraq, which lead to the starvation of one point two million Iraqi civilians. It was also the cause of the famine rate amongst children from the age five and below to rise almost one quarter from its rate the previous year. 960,000 women and children dead due to the sanctions brought forth by the UN. The sanctions, which were brought forth, involved the immediate hold put on all food, clothing, and medicines from entering Iraq. The points of the sanctions were to weaken the strength of Saddam Hussein and his task forces. In July of 1997 the U.S government held a press conference stating that it was indeed true that the figure was actually well over one point two million Iraqi civilians were killed due to the sanctions. This was one of the major set backs in the campaign of President Bush among the people.   Ã‚  Ã‚  Ã‚  Ã‚  Another fact that set President Bush back was the belief of the people that it was not worth putting the lives of American troops on the line for oil.

Handle information in health and social care setting Essay

Outcome 1 Understand the need for secure handling of information in health and social care Identify the legislation that relates to the recording, storage and sharing of information in health and social care The Data Protection Act 1998 covers anything relating to a person, medical records, social service records, credit information, local authority information. There are eight enforceable principles: Personal data shall be processed fairly and lawfully Adequate, relevant and not excessive Accurate Not kept for longer than necessary Process in accordance with the data subject rights Not transferred to countries without adequate protection The Data protection Act also allows people to see information recorded about them through the Freedom of Information Act 2000, therefore people are allowed to see their social care files, this is important to know when entering information in people’s notes. The ICO Information Commissioner’s Office is responsible for upholding information rights in the public interest. Explain why it is important to have secure systems for recording and storing information in a health and social care setting Information on Care homes and in house information is valuable and critical to the business of the home. This information must be stored and processed therefore it is essential that Information Security is maintained. The purpose of information security is to preserve: Confidentiality data is only access by those with the right to see them. Integrity information can be relied upon to be accurate and process correctly. Availability information can be accessed when needed. Insecure information can lead to violation of an individual’s human civil  rights that may results in neglect/or physical, sexual, emotional or financial harm. Manual system of recording information has to secure so they are usually kept in a locked cabinet and may be in a secure room. Outcome 2 Know how to access support for handling information Describe how to access guidance, information and advice about handling information The first place to look for guidance and advice is the supervisor with regards to information in the work place. If you require information about a person, then that person’s care plan would be ideal. Information about legislation to ensure that you are complying with the law, them the Information Commissioner’s Office is the place to contact. Explain what actions to be taken when there are concerns over the recording, storing or sharing of information If there is a concern relating to people’s records, the concern should be directed to the manager who is in the position to deal with the concern. For taking a concern further that has not being resolved, the concern needs to be : Put in writing Be clear about dates, times and the exact nature of the concern Identify the steps that have already been taken and the response Involve trade union or professional organisation for support The steps for resolving concerns: Discuss with line manager Record the concerns and take it to a more senior manager Take it to director or chief executive Take it to the inspectorate You are protected from unfair dismissal by an employer through the Public Interest Disclosure Act 1998 if your concern relates to the employer. Outcome 3 Be able to handle information in accordance with agreed ways of working Keep records that are up to date, complete, accurate and legible Records should provide objective, accurate, current, comprehensive and concise information concerning the condition and care of the client. The records kept should reflect an accurate and up to date picture of somebody’s situation. Records are kept to: Provide a full assessment of the client’s  needs Provide record of any problems and the actions taken Provide evidence of care required Provide a baseline record against which improvement or deterioration may be judged Records should le after be made as soon as possible after the event providing current information on the care and condition of the person. Follow agreed ways of working for: Recording information Good recording of information supports good practice in a number of ways. Supports effective partnership with users and carers, provides documented evidence and account of the department involvement with an individual, support risk assessment and risk management plans. The principles for recording:- Service users and carers are helped to understand the purpose and contents of their case record and are invited to contribute to it. Case records will be kept in accordance with Department of health guidance and legal requirements. Storing information A care plan contains valuable information about a person in care and this information has to be stored. All documents are stored according to legal, organisational and ethical standards. Some information can be stored and displayed openly, i.e. menus can be stored in a kitchen. Documents, such as care plans, medication sheets, and employee files need to be stored in locked cupboards in locked rooms to deny access to those who have no right to the information. Sharing information  the home has a general duty in common law to safeguard the sensitive information they hold of individual’s. The home should have a clear policy on the Data Protection Act which staff should adhere to. It is important that staff should pay particular attention to ensuring consent to share information is clearly recorded on file. Where it has been necessary to  share information without consent then the justification should be recorded and authorised by the line manager. There are different reasons for sharing personal information without consent:- Court or tribunal orders A person’s best interest Risk to health Police request Public interest Protection to others Partner agencies providing support. It is important that you know the policies of the care organisation with regards to confidentiality and the disclosure of information in your workplace. The basic rule is that all information is confidential and cannot be shared with anyone without the consent of the person.

Pharmasim Preliminary Market Strategy Essay

Allstar Brands’ over-the-counter cold and allergy remedy Allround will continue to be the market leader among OTC cold medicines and continue to increase its stock price over the next decade in order to remain not only competitive, but the premier stock choice among competitors in the OTC cold and allergy remedy market. To further grow the Allround product it is essential to build upon the current strengths of the brand, but also seek additional areas for opportunity and growth. These goals will be accomplished by evaluating competitors entering the OTC cold and allergy remedy market and through careful planning and execution to enhance our current product to meet the desires and needs of consumers. Allstar Brands’ Allround product holds a strong position in the over-the-counter cold and allergy remedy market by being the market share leader, but there is no guarantee this trend will continue. Allround recognizes the need to continue to diversify and reformulate its current product line in order to remain competitive in light of an influx of competition. Allround competes in one of four product categories in the OTC market with no emphasis in the cough, allergy, or nasal categories. We will be better enabled to meet the desires and needs wanted most by consumers by enhancing the current Allround product line. Allstar Brands’ Allround product has been a profitable brand with manufacturer sales of over $355 million in its most recent period. To further increase sales it is crucial to ensure the Allround brand is being sought by all consumers in the OTC cold and allergy remedy market. Recent surveys show the Allround brand did not receive the best shelf space placement and this is a great concern to the future of the brand. It is important Allround reallocates its resources appropriately to maximize the efficiency of our channels of distribution in order to promote our brand to its fullest potential. Allround’s brand effectiveness and high recognition have allowed it to be among the price leaders in the OTC cold and allergy remedy market. This current trend is a great concern to the management team at the OCM group of Allstar Brands. In order to remain competitive Allround must closely monitor all pricing aspects associated with manufacturing and selling the brand. To ensure Allround can maintain a price leadership role in the market it must continually adjust its pricing tactics to better suit its consumers in periods of growth and decline. Allround’s success depends on the consumers who buy its product. To ensure consumers are purchasing our product Allround must offer the greatest value. By promoting our product to the appropriate demographics we can develop more sales and grow our customer base. Allround brand recognizes the need to promote its product through all types of mediums including coupons, point-of-purchase vehicles, and trial-size packages in order to maintain customer loyalty. If Allstar Brands is able to understand its customers on a more intimate basis then it can better provide for desires and needs sought by those purchasing medicine in the OTC cold and allergy remedy market. Situation Analysis The following is a situational analysis of all pertinent aspects of the current state of the market and of the Allround product. Using the â€Å"5 Cs† we have developed an overview of the current situation and hope to present it in a clear and concise manner. This covers the current external factors, major competitor factors, projected customer’s information, fellow distributor’s and retailer’s factors, and current company outlook. -Context: External factors -Collaborators: Who are we using to promote our product, and how do we motivate them? WhoWhyMotivate PharmacistsCustomers value and trust the opinions of pharmacistsMarket that boosting the sales of Allround will also boost drugstores sales Chain DrugstoresStatisticaly a high volume of sales come from thesePromoting this product will boost sales and garner more customers for both Allround and the drugstore Grocery StoresStatisticaly a high volume of sales come from theseConvince that this is the best OTC cold medicine and that stocking this will increase store sales DoctorsDoctors could recommend product to patientsDistribute samples to local doctors to encourage recommendations to patients -Company: Goal? Strengths and weaknesses? GoalsMetricsStrengthsWeaknesses Increase Stock Price10% increase per yearBrand awareness, market share, product quality, high potential growthUnacceptable budget allocation Increase Company Net Income10% increase per yearHigh income, high price, brand awarenessWeak portfolio Increase Company Annual Net Income~$74MBrand awareness, company growth, inelastic pricingSales coverage, Unused R&D capacity Increase Company Utilization~93%#1 product in market, new product line and reformulation optionsAlcohol additive in current formula, budget Increase Shelf Space Rank#1 product in retailBrand awarenessSales coverage and promotion, diluted advertising plan, budget constraints Target Market: The Allround initial marketing plan will be focused on four core groups. The four groups include empty nesters, mature families, singles, and retirees. The main marketing focus will be on singles and empty nesters, as those are our core customers. Singles and empty nesters is Allround’s primary demographic. These 2 groups are the perfect candidates due to their age. Young singles are defined as young adults living alone; Allround was made for fast relief for adults. Young singles, being largely independent, require fast and effective relief from cold symptoms. Empty nesters are classified as older people whose households are now empty. Mature families are also a large group of interest. Mature families usually have older children and are less cautious of the side effects on a teen. The parents of the household are also usually middle aged and still in the workforce, this is a perfect demographic for a fast relief cold medicine. Retired is an important, but already established, market for Allround. Due to this fact the company should focus less advertising on retirees. People past the point of retirement have already been largely exposed to the product. The chance of acquiring new customers from this demographic is low, and the advertising opportunity is past its prime. The marketing team has decided against advertising to young families, at least for the moment. Young families are especially concerned with side effects of medicine. Many families with young children won’t be as interested in adult cold medicines. Therefore, advertising efforts should be focused elsewhere. Allround should look into developing a child’s cold medicine in the future; bundle that with the original formula and market it to young families. Recommendations: Our recommendations are focused on the initial four major company expressed at the beginning of this report. First we will discuss how to improve our product, and by extension customer satisfaction, as well as possible new product lines. Second, we will focus on product placement and improving distribution channels. Third, we discuss possible pricing options and contingencies. Finally, promotion plans and increasing our circulation through major markets. The Allround product is a well recommended and widely trusted OTC cold and allergy medication. To maintain this image we need to further show our customers that we are listening. A major issue with current customers is the alcohol content, and resulting side effects, of the current Allround formula. To improve Allround’s image even further we must reformulate the current product to rid it of alcohol while still maintaining its effectiveness. Customers have also expressed interest in chest decongestant; by again reformulating the product we can add expectorant to further the overall quality of cold symptom relief. A final possibility would be to explore new product line options, such as an improved Allround product or a child’s cold medicine, to diversify the company and reach more markets. Allround has a very high shelf stock, however due to a large number of new competitors this number is decreasing. The first recommendation regarding placement of the product would be to increase the number of detailers to increase support of wholesalers and merchandisers; it is recommended that the number of initial detailers be at least doubled. Secondly, support must be shown for independent drugstores, therefore it is advised that the company allocate more of its sales force to that resource. Finally, more advertising and trial promotions need to be focused on chain drugstores and grocery stores. Allround has consistently been one of the higher priced OTC cold and allergy medicines, justified by its proven quality. Price is more mercurial than other factors in marketing; pricing must be determined on a yearly basis. Inflation rate and marketing forecast must be closely monitored to determine the companie’s actions regarding price. If the market outlook is favorable then price increase should match that of inflation rate; if the market outlook is not favorable the price increase must stay below inflation rate. Following this plan should ensure sales will follow a steady or upward trend, minimizing loss. Allround tries, and largely succeeds, at being a household name. To ensure this stays true promotion must be increased to compete with the influx of competition into the market, to do this we go back to reformulating the product. Due to Allrounds alcohol content, and subsequent side effects, doctors are more apt to recommend competitors with alcohol-free products. Removing the alcohol content would go great lengths in increasing doctor and pharmacist recommendations. More focus needs to be placed on trial promotions, while couponing should stay the same for the base product. Promotion funds need to be more targeted toward our major retailers, chain drug stores and grocery stores, as these largely use circulars and other promotional strategies.

Thomas Jefferson Essays - Thomas Jefferson, Free Essays, Term Papers

Thomas Jefferson Essays - Thomas Jefferson, Free Essays, Term Papers Thomas Jefferson Thomas Jefferson is remembered in history not only for the offices he held, but also for his belief in the natural rights of man as expressed in the Declaration of Independence and his faith in the people?s ability to govern themselves. He left an impact on his times equaled by few others in American history. Born on April 13, 1743, Jefferson was the third child in the family and grew up with six sisters and one brother. Though he opposed slavery, his family had owned slaves. From his father and his environment he developed an interest in botany, geology, cartography, and North American exploration, and from his childhood teacher developed a love for Greek and Latin. In 1760, at the age of 16, Jefferson entered the College of William and Mary and studied under William Small and George Wythe. Through Small, he got his first views of the expansion of science and of the system of things in which we are placed. Through Small and Wythe, Jefferson became acquainted with Governor Francis Fauquier. After finishing college in 1762, Jefferson studied law with Wythe and noticed growing tension between America and Great Britain. Jefferson was admitted to the bar in 1767. He successfully practiced law until public service occupied most of his time. At his home in Shadwell, he designed and supervised the building of his home, Monticello, on a nearby hill. He was elected to the Virginia House of Burgesses in 1769. Jefferson met Martha Wayles Skelton, a wealthy widow of 23, in 1770 and married her in 1772. They settled in Monticello and had one son and five daughters. Only two of his children, Martha and Mary, survived until maturity. Mrs. Martha Jefferson died in 1782, leaving Thomas to take care of his two remaining children. Though not very articulate, Jefferson proved to be an able writer of laws and resolutions he was very concise and straight to the point. Jefferson soon became a member in a group which opposed and took action in the disputes between Britain and the colonies. Together with other patriots, the group met in the Apollo Room of Williamsburg?s famous Raleigh Tavern in 1769 and formed a nonimportation agreement against Britain, vowing not to pay import duties imposed by the Townshend Acts. After a period of calmness, problems faced the colonists again, forcing Jefferson to organize another nonimportation agreement and calling the colonies together to protest. He was chosen to represent Albermarle County at the First Virginia Convention, where delegates were elected to the First Continental Congress. He became ill and was unable to attend the meeting, but forwarded a message arguing that the British Parliament had no control over the colonies. He also mentioned the Saxons who had settled in England hundred of years before from Germany and how Parliament had no more right to govern the colonies than the Germans had to govern the English. Most Virginians saw this as too extreme, though. His views were printed in a pamphlet called A Summary of the Rights of British America (1774). Jefferson attended the Second Virginia Convention in 1775 and was chosen as one of the delegates to the Second Continental Congress, but before he left for Philadelphia, he was asked by the Virginia Assembly to reply to Lord North?s message of peace, proposing that Parliament would not try to tax the settlers if they would tax themselves. Jefferson?s "Reply to Lord North" was more moderate that the Summary View. Instead of agreeing with Lord North, Jefferson insisted that a government had been set up for the Americans and not for the British. The Declaration of Independence was primarily written by Jefferson in June 1776. Congress felt that the Declaration was too strong and gave Dickinson the responsibility of redrafting the document, but the new version included much of Jefferson?s original text and ideas. In 1779, Jefferson became governor of Virginia, guiding Virginians through the final years of the Revolutionary War. As a member of the Second Continental Congress, he drafted a plan for decimal coinage and composed an ordinance for the Northwest Territory that formed the foundation for the Ordinance of 1787. In 1785, he became minister to France. Appointed secretary

Beginning Level Writing for ESL Describing Cities

Beginning Level Writing for ESL Describing Cities Read the following paragraphs introducing Portland, Oregon. Notice that each paragraph focuses on a different aspect of the city. Portland, Oregon is located in the northwest of the United States. Both the Columbia and the Willamette river run through Portland. It is the largest city in the state of Oregon. The city is famous for its proximity to the mountains and the ocean, as well as its relaxed, friendly inhabitants. Approximately 500,000 people live in Portland while the Portland metro area has a population of over 1.5 million inhabitants. The main industries in the Portland area include computer chip manufacturing and sportswear design. In fact, two famous sportswear companies are based in the Portland Area: Nike and Columbia Sportswear. The largest employer is Intel which employs over 15,000 people in the greater Portland metro area. There are also many smaller technology companies located in downtown Portland. Portlands weather is famous for its rain. However, the spring and summer are quite lovely and mild. The Willamette V alley to the south of Portland is important for its agriculture and wine production. The Cascade Mountains are located to the east of Portland. Mt. Hood has three major skiing facilities and attracts hundreds of thousands of visitors each year. The Columbia river gorge is also located close to Portland. Tips for Writing an Introduction to a City Discuss one aspect of the city in each paragraph. For example, one paragraph about general facts and population, one paragraph about industries, one paragraph about culture, etc.Use resources such as Wikipedia to help you find facts about the city.Use its as a possessive when writing about a city (not her, or his). For example, Its main exports are ...When using numbers, write out the numbers up to twenty. For larger numbers, use numerals. For example: There are two professional sports organizations ... BUT There are over 130,000 inhabitants in XYZ.Use million when expressing very large numbers. For example, 2.4 million people live in the greater metro area.Make sure to capitalize specific names of companies and monuments.Use both the comparative and superlative forms to make statements relating to other cities and regions. For example: It is the largest producer of apples in the state. Helpful Language Location X is located in the Y region of (country)X lies between the A and the B (mountains, valleys, rivers, etc.)Located at the foot of the B mountainsLocated in the R valley Population X has a population of ZMore than (number) people live in XApproximately (number) people live in XWith a population of (number), X ....inhabitants Features X is famous for ...X is known as ...X features ...(product, food, etc.) is important for X, ... Work The main industries in X are ...X has a number of Y plants (factories, etc.)The main employers of X are ...The largest employer is ... Writing About a City Exercise Choose a city you would like to describe.Find a research page for reference purposes. You can use sites like Wikipedia, magazines, or other resources.Choose three or four broad topics you would like to discuss.For each topic, write down a list of specific facts using your reference materials. For example: Â  Weather -Â  more than 80 inches of snow on average extremely hot summers etc.Take each fact and write a sentence about that fact. For example:Boulder receives more than 80 inches of snow on average each winter.Combine your sentences into a paragraph on each broad topic. Make sure to use linking language, pronouns, etc. to link the ideas in your sentences into a logical sequence.If you are using a computer, make sure to spell check your work.

Case Study Example | Topics and Well Written Essays - 500 words - 11

Case Study Example Since India’s GDP was low, the vast majority of the population could only afford two wheeler vehicles. The strategies employed in ensuring that the Nano met all demands by the non-four-wheeler customers included ensuring that it was affordable for this portion of the population. It was priced at only 1 Lakh making it the cheapest car. In addition, it met high fuel efficiency standards and met all safety standards that the two wheelers could not meet. For these reasons, people placed orders before they had even seen the car. There were several hurdles that the Nano had to address in the market. First, the Nano had to ensure that it offered better services than the two-wheeler by becoming a safe, all-weather vehicle. In addition, it had to be affordable. Second, the car had to be designed in a way that it promised an upward social mobility. Third, the designers could not compromise the buyers so as to ensure low cost car. For instance, they could not design it being a two door vehicle since this would reduce accessibility to rear seats. In spite of the huge initial orders, there were obstacles which resulted in poor sales. First, Tata did not have its own distribution channels; therefore, it resorted to using the traditional dealerships, which had limited space. Although this was a main issue Tata resulted to using other outlets so as to make the showrooms available in many cities in India. For instance, the company tied up with Big Bazaar to display the vehicles in smaller cities. Additionally, two wheeler customers who were the main target were turned off by the perception of the Nano being the cheapest car as people wanted to upgrade their social status. Second, Tata also had a production problem since the interim facilities’ production was low. Third, the company had issues with local communities who protested the use of arable land for industrial uses. This is one of the main obstacles that affected the progress of the Nano

The Modern History of Computing Essay Example | Topics and Well Written Essays - 750 words

The Modern History of Computing - Essay Example The source will trace the history of computers from early 1900s to the modern times. It will equally provide information relating to technological changes over that period and considerably highlight the contribution of computer technology innovators like Atanasoff, Babbage, and Colossus. The recognition of the book’s authors, its proper citations, worldwide sponsorships, and relevant outsourcing, promote the credibility and authoritativeness of the source. Additionally, the source document is equally factual, easy to read and understand. Hence, it is relevant to the topic. Ensmenger, Nathan "Who Invented the Computer? The Legal Battle That Changed Computing History." American Scientist 91.5 (2003): 467-468. Although the book is long and loses focus on the main issue about computer inventions, it is relevant to scholarly work. The source will help me to understand a legal case that explains Atanasoff as the actual inventor of the modern computer. However, although the judgeâ₠¬â„¢s ruling on this case is questionable, the authority of the author and the information will be applicable in this study. A more balanced and broader book on computer history would be more appropriate. Hodges,  Andrew. ... Additionally, the source will highlight the limitations of early computers as well as showing a brief history of computers. The source is authoritative and relevant. It is consistent with other sources on computer information and is widely recognized by many organizations. The author is highly knowledgeable and recognized. The planning and writing of this source document is easy to read and understand. Thus, the source document is widely applicable and relevant in this study. Miller, Stephen. "Pioneer Programmer Shaped The Evolution of Computers." Wall Street Journal - Eastern Edition 14 Oct. 2011: A. Newspaper Source The wall street journal is a prominent academic material and its authority in information is reliable. The document helps me in analyzing information on the inventors of computer programming language and other software. The document will considerably highlight the contributions of Mr. Ritchie in computer technology from the early times to the recent times. It will also brief me with the difference between the early computer and modern computers. The Wall street journal is reliable in technological and business news in US. Thus, I will reasonably use this source document in my study. Rojas,  Raul and Hashagen,Ulf The first computers: history and architectures London: MIT Press, 2002 Print. This scholarly book is up-to-date with its publishing being 10 years ago. The information herein helps me to understand the origin of computers, the early computers, and their uses. Indeed, it highlights the development and components of early computers. This information will help me in analyzing the origin and development of early computers. Just like any other print media, the source